Back before I got into screenprinting, my old website had the phrase "Make Your Own Luck". Then Rob Dyrdek started using that slogan before I could ever capitalize on it.
So I screen printed a bunch of shirts with the slogin, using a few letters that I made in illustrator. I then decided to make the rest of those letters and complete the alphabet.
I still haven't finished the entire family (periods, quotes, etc.) but while I'm in the building phase of the font, why not release an NFT with that custom font in there??