Back before I got into screenprinting, my old website had the phrase "Make Your Own Luck". Then Rob Dyrdek started using that slogan before I could ever capitalize on it.
So I screen printed a bunch of shirts with the slogin, using a few letters that I made in illustrator. I then decided to make the rest of those letters and complete the alphabet.
I still haven't finished the entire family (periods, quotes, etc.) but while I'm in the building phase of the font, why not release an NFT with that custom font in there??
Boom. Done.